ORO Labs Accelerates Procurement Automation with $100M Raise
ORO Labs just pulled in $100 million in Series C funding. Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives led the round, and a lineup of past backers—Norwest Venture Partners, B Capital, XYZ Capital, and Felicis—jumped in again.
ORO just landed fresh funding after a wild year—revenue jumped 300%. They’re pouring the cash into going global, expanding their platform, and making sure customers actually get what they need. The company launched back in 2020. Their specialty? An AI-powered platform that wrangles procurement for big companies with all sorts of systems and teams.
ORO isn’t here to push aside your ERP software. It just stitches everything together—routing requests, speeding up approvals, and keeping you on the right side of compliance. Basically, it takes the hassle out of procurement, so your business can pick up the pace and run without hiccups.
CEO and co-founder Sudhir Bhojwani put it simply: “Everyone wants orchestration now because procurement teams feel the heat to work faster, cut costs, and make life better for employees and suppliers. ORO uses AI-driven workflows to help customers rethink what procurement can really do.”
Orchestrating Procurement Across Global Enterprises
ORO’s platform works with some of the world’s biggest companies—think Coca-Cola, Siemens Energy, Novartis, Booking.com, Roche, and Gilead Sciences. They cover everything from life sciences and finance to manufacturing, energy, consumer goods, and telecom. ORO’s up and running in over 100 countries, helping big companies keep their suppliers, sourcing, approvals, risk, and compliance under control—all in one spot.
Most of the real work? That’s happening quietly in the background. The platform takes care of complicated stuff automatically, so everything moves quicker and errors don’t stack up. About half the time, ORO just handles the whole transaction by itself—no one has to step in.
The AI gets it right 90% of the time, which means teams can finally focus on the things that actually need a person’s attention. Or, as co-founder Lalitha Rajagopalan says, “We built ORO so enterprises can move faster without losing control.” Our platform brings a human feel to procurement by connecting people, processes, and systems in a way that just works.”
AI-Driven Operating Model
ORO Labs works as a smart layer that sits on top of your existing procurement tools. It connects with ERPs, contract management systems, supplier databases, and finance platforms—basically, all the important stuff you’re already using. The AI can read regular language in invoices, purchase orders, and contracts, and it taps into a knowledge graph to make sense of everything.
With ORO, procurement teams move faster and handle more work without losing track of what’s going on. You don’t have to jump in manually nearly as often, so you save time, cut down on risk, and actually build better relationships with suppliers. Plus, the platform gives you a live view of your operations, so execs and compliance folks always know what’s happening.
Mike Gregoire from Brighton Park Capital put it like this: “ORO is a generational leap for procurement tech. The old tools relied on rigid decision trees that just couldn’t keep up with real-world complexity. ORO uses AI and knowledge graphs to run workflows intelligently, even for huge global companies.”
Scaling Globally and Driving Growth
ORO Labs’ global expansion and accelerating platform adoption following its Series C raise. Source: Created by Ventureburn.
ORO just closed its Series C round, bringing total funding to $160 million. With this new backing, they’re set to take their platform global and beef up their customer success teams. They’re not stopping there—this money pushes their product team to roll out fresh features for smarter automation and better analytics.
Clare Greenan from Goldman Sachs Alternatives pointed out that ORO delivers real results—measurable ROI—without sacrificing the strict standards enterprises need. And the numbers back it up. Customers are sticking around and using ORO more, pushing revenue retention over 150%. The company’s gearing up to move into new markets and weave more AI into everyday workflows.
ORO’s platform really shines in industries where you can’t afford to slow down or slip up. Teams can run purchase requests, approvals, sourcing, and compliance checks through one smart workflow. It keeps everything accurate, cuts down risk, and lets people spend less time on mindless manual tasks.
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Modernising Procurement for the Enterprise
ORO Labs is changing the way businesses handle procurement, turning it into something smarter and more strategic. The platform takes care of the boring, repetitive stuff with automation and smart AI agents, while still letting people stay in control. That means teams can finally spend more time on work that actually matters.
Companies using ORO Labs see suppliers get up and running faster, deal with fewer roadblocks, and stay on top of compliance. Sudhir Bhojwani put it simply: “Procurement is moving into a new era powered by AI. ORO is at the heart of this, helping businesses run faster, bigger, and with results you can measure.”
Big names—Fortune 500 companies—already rely on ORO Labs, and their rapid growth says a lot. With its mix of smart tech, easy-to-use design, and strong focus on compliance, ORO Labs stands out as a leader in enterprise procurement.
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