Eric Trump Pushes Real Estate Tokenization Forward
Eric Trump has confirmed that he is developing a real estate tokenization project through World Liberty Financial (WLFI), a decentralized finance protocol he co-founded.
Trump said the project involves a building currently under development. “We are working on it as it pertains to one specific building that I’m doing right now,” he said. “I think it’s going to be absolutely incredible.”
The move signals growing interest from high-profile figures in applying blockchain to traditional assets. Trump’s plan follows comments from Zach Witkoff, another WLFI co-founder, who discussed bringing the Trump real estate portfolio onchain during the Token2049 event in Singapore earlier this month.
Making Property Ownership Accessible to the Public
Tokenization converts traditional assets like real estate into digital tokens that can be traded on blockchain networks. This model has gained traction among global asset managers as a way to unlock liquidity and open access to exclusive markets.
Trump outlined a vision where investors could contribute as little as $1,000 to gain fractional ownership of a building. Investors might also receive perks such as hotel privileges or exclusive event access tied to their holdings.
He said the project could let the public — including Trump supporters — invest directly in major properties without relying on banks.
“If I wanted to build a hotel in Washington, Dubai, or New York, why use Deutsche Bank?” Trump said. “Why not raise funds from the masses instead?”
His comments suggest a model that combines crowdfunding and tokenized equity, using blockchain to record ownership transparently.
Integrating With World Liberty Financial and USD1
The initiative will be linked with World Liberty Financial’s USD1 stablecoin, Trump confirmed. The stablecoin serves as a payment and settlement layer within the WLFI ecosystem.
World Liberty Financial launched in 2024 with the goal of merging crypto infrastructure and traditional finance. The protocol supports a range of decentralised services, including yield strategies, lending tools, and stablecoin integration.
Last month, WLFI announced plans to introduce a debit card and retail payments app, which would allow users to spend USD1 stablecoins on everyday purchases.
Trump said the integration of real estate tokenization with WLFI would be a “natural next step” to demonstrate the real-world utility of blockchain assets.
More News: Crown Raises $8.1M Seed Round to Launch Brazil’s Real-Backed Stablecoin BRLV.
The Growing Trend of Asset Tokenization
Global financial institutions are exploring tokenization as a bridge between blockchain and traditional markets. Asset managers like BlackRock and Franklin Templeton have already launched tokenized funds, and real estate firms are experimenting with digital ownership models.
For Eric Trump, the idea extends beyond innovation—it is also about independence. He described blockchain as a way to reduce dependence on traditional lenders, democratise property investment, and build a global investor network through transparency.
If successful, Trump’s initiative could encourage other developers to tokenise physical assets and involve retail investors in large-scale property ventures.
While detailed plans remain under wraps, analysts expect more information to emerge as World Liberty Financial rolls out its payment ecosystem.
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