Oishii Raises New Funding To Scale Smart Farming
Oishii has raised $150 million in Series C funding. The round strengthens its mission to advance indoor strawberry farming through robotics and precision agriculture. Investors include major institutional partners who see long term value in its Smart Farm model.
The company now plans to scale production and strengthen its technology backbone across key markets. The indoor farming sector has faced slower momentum in recent years. Many operators struggled to reach an efficient scale. Oishii has moved in the opposite direction through disciplined innovation and broader retail access.
Its strawberries are grown without pesticides and harvested at peak ripeness. The company produces them year round using a controlled environment system supported by advanced automation. Oishii has built a strong retail footprint. It now reaches consumers across 18 states and has expanded into Toronto.
This marks its first international market. The company also continues to develop new formats and price points to serve wider consumer groups. Its shift from ultra premium positioning to flexible retail offerings has created more stable demand.
Technology, Robotics, and Operational Expansion
Robotics now sit at the centre of Oishii’s production strategy. The company strengthened its capabilities after acquiring a robotics firm in 2025. This helped it introduce new automation tools that support harvesting and workflow consistency. A recent partnership with a global automation supplier also adds engineering depth to operations in the United States and Japan.
Oishii is preparing for a new phase of growth. The company will expand its Smart Farm infrastructure and improve precision across every stage of the production process. It will also advance its first Open Innovation Center in Tokyo. This centre will support the next generation of farming and post harvest research. The goal is to integrate robotics and biology in a way that improves the flavour, quality, and consistency of every berry.
The Series C funding arrives at a critical moment for indoor farming. Many operators face high energy costs and operational complexity. Oishii has built a system that reduces waste and optimises production through data led automation. Investors highlight its strong execution and ability to move from trial to large scale delivery without compromising quality.
Product Innovation and Growing Consumer Demand
The company continues to broaden its product portfolio. Its well known Omakase Berry led the brand’s early premium position. Since then Oishii has introduced Koyo and Nikko Berry. These new lines help reach more diverse consumer groups. Retail prices now span from $4.99 to $15 which supports everyday purchasing.
The company has also launched a premium preserves range which extends the product family beyond fresh berries. The Nikko Berry has become a key success story. Launched in 2025, it reflects Oishii’s ability to connect consumer insights with production knowledge. The company introduced stay fresh top seal packaging for this berry.
The new format extends shelf life and reduces plastic by 80 percent compared to traditional packaging. Retailers have welcomed the design due to its stronger visual appeal and sustainability benefits. Oishii plans to use the new capital to scale these product lines further.
The focus will be on expanding production capacity and building new robotics systems. The company will also develop new formats that support wider distribution and stronger shelf stability. This will help position the brand as a long term leader in indoor strawberry farming.
Advancing the Future of Indoor Vertical Agriculture
Oishii advances smart farming by combining robotics and biology to deliver high-quality produce with precision and sustainability. Source: Created by Ventureburn
Indoor agriculture requires precision at every stage of the process. Strawberries add even greater complexity due to pollination needs, shelf life requirements, and freshness standards. Oishii built its platform around these challenges. Every workflow aims to combine nature and technology in a controlled environment that mimics ideal conditions.
The company describes this funding round as a new chapter. It plans to deepen research efforts in Japan while strengthening automation across all U.S. Smart Farms. Its long term goal is to scale high quality produce while using less land and fewer chemicals. This positions Oishii at the front of a category that continues to evolve.
The company has now raised $370 million since its founding in 2016. This includes investments from global financial and industrial partners. Many have supported Oishii since its early development phase. Their continued participation reflects confidence in the Smart Farm model and its ability to deliver high quality produce throughout the year.
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Funding Supports Global Expansion and R&D
Oishii will allocate the Series C funds across several core areas. These include robotics integration, farm expansion, new product development, and stronger research capabilities. The company will also invest in operational teams to strengthen its manufacturing and engineering foundations.
The growth of Oishii shows a shift in indoor agriculture. Rather than broad experimentation, the company has focused on a single crop and built a production model around it. This clarity has helped support consistent delivery at scale. The new funding will now support the next stage of growth as Oishii expands its Smart Farm network and introduces new consumer offerings.
Oishii believes its Smart Farm model can redefine the future of high quality produce. It integrates centuries old Japanese farming techniques with modern robotics. This combination helps control every environmental element. The approach supports flavour, consistency, and predictable supply throughout the year.
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