RYVYL and Roundtable Announce $75M Web3 Merger
RYVYL Inc. has signed a definitive $75 million agreement to merge with Roundtable, a Web3 digital media SaaS company. The merger marks a significant step in aligning decentralised finance (DeFi), digital media, and Bitcoin treasury strategies.
The deal is expected to close by year-end 2025 pending shareholder approval. Once done, it will see Roundtable CEO Heckman lead the combined entity. Heckman is a seasoned media entrepreneur, known for building scalable platforms across Yahoo, AOL, Fox Digital, and Sports Illustrated.
RYVYL’s current CFO George Oliva will serve as interim CEO and Chairman during the transition period. The outgoing CEO, Fredi Nisan, will remain involved as a consultant for six months to ensure a smooth shift in leadership.
Web3 Infrastructure and Bitcoin Treasury Strategy
The merger is not just a business combination but also a strategic move into blockchain-powered finance. Roundtable’s media technology will be integrated with RYVYL’s digital payment infrastructure. Together, the companies will create a decentralised liquidity pool, enabling instant payments and financial autonomy for media publishers.
A key part of the vision is the use of a Bitcoin treasury to back the platform’s liquidity. Oliva noted that more than $30 million worth of Bitcoin will be pledged to the combined company’s balance sheet. This will go a long way to strengthen long-term stability and innovation capacity.
The Bitcoin component aligns with RYVYL’s evolution toward digital asset adoption. It positions the company at the intersection of fintech, blockchain, and media. Heckman said the partnership would “empower publishers and media brands to monetise audiences directly while controlling their own intellectual property.”
Global Media Partnerships and Adoption
The leadership team driving the merger includes some of the most recognised names in media and blockchain. James Heckman will step in as CEO, bringing his track record of scaling media ecosystems. Blockchain innovator Eyal Hertzog, founder of Bancor and pioneer of automated liquidity protocols, will join him.
Roundtable already works with major global brands, including Yahoo, TheStreet, Miss World, Paris Saint-Germain Football Club (PSG), and over 150 sports journalists. The company generates millions of viewers and significant annual revenue, making it one of the few blockchain-powered media platforms with proven traction.
Heckman confirmed that ahead of the merger, Roundtable secured $33 million in new funding to expand its ecosystem, bringing millions of users into its Web3-powered media infrastructure.
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Strategic Investors and Advisors
The Roundtable-RYVYL merger has attracted prominent blockchain investors and advisors. Walton Comer, co-founder of XBTO and Lucid Holdings, will serve as Chairman. Other notable figures include:
- Aly Madhavji, Managing Partner of Blockchain Founders Fund.
- David Bailey, CEO of Nakamoto.
- Mike Alexander, former CEO of Jefferies Asia.
- W. Graeme Roustan, NHL entrepreneur.
- Brock Pierce, Tether co-founder and early Bitcoin visionary.
These strategic partners bring deep experience in blockchain, venture capital, and large-scale technology investments.
Financial and Legal Structure of the Deal
The merger values the combined company at $41.25 million pre-money enterprise value. Initial ownership will be split, with RYVYL shareholders receiving 15.15% and Roundtable shareholders holding 84.85%. Additional financing rounds, including the recently completed $33 million raise, will dilute both parties equally.
Upon closing, the new entity will be renamed RTB Digital, Inc., doing business as “Roundtable.” Heckman will take over as CEO, with Oliva remaining as EVP/Finance and Chief Accounting Officer. Six new directors will join the board, while existing directors will step down, except for independent director Brett Moyer.
Advisors on the transaction include Maxim Group LLC as financial advisor to RYVYL, with Ellenoff Grossman & Schole LLP and Zuber Lawler LLP acting as legal counsel.
Outlook for the Web3 Media Market
This merger highlights the growing role of blockchain in reshaping digital media and payments. By anchoring its ecosystem with Bitcoin and decentralised liquidity pools, the combined Roundtable-RYVYL entity aims to challenge legacy publishing and ad distribution models.
The integration of treasury-backed blockchain systems with SaaS media infrastructure could create new standards for transparency, payment efficiency, and revenue scalability. With Roundtable’s existing partnerships and RYVYL’s payments expertise, the venture has the potential to capture both institutional and creator-driven markets.
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